Presenting the final installment in our “How To…” video series for the 2018-2019 bar year: “How To…Create a Digital Marketing Program for Your Firm“! This video explores the ins and outs of digital marketing, and how you can create a plan to effectively market your firm’s services.
“Putting clients first is the key to a successful digital marketing program. In this seminar, we’ll explore what this looks like for the modern law firm. We’ll define what a comprehensive digital marketing plan is, examine how you can execute that plan, and seek inspiration from how other firms use the internet to win new business. We’ll look at Google search strategies including organic search, local, and paid search (SEO/SEM). We’ll discuss social media, voice search, legal and business directories, as well as reputation management and reviews. Attendees will walk away with actionable ideas to improve their online presence and reputation, armed with an understanding of how to utilize the internet to build their business.”
Speaker: Mark Moret has held a variety of positions with Thomson Reuters over the past 12 plus years. He began his career with Westlaw in 2006 and moved to FindLaw in 2008. He has worked with law firms of all sizes across the country on their business development efforts with a focus on digital marketing. When he’s not helping law firms generate more quality leads, he is an avid sports fan and resides in the Twin Cities with his wife and young children.
Sponsored by: Thomson Reuters