Our latest How To… video, “Use Mailchimp to Create Marketing Newsletters and Campaigns,” breaks down the differences between marketing newsletters and campaigns, and highlights how you can use Mailchimp to create and send polished, professional campaigns.
Note: This video covers the redesigned version of Mailchimp that launched on September 27, 2018.
“Mailchimp is a great tool to help educate potential, current and former clients about legal issues and keep your firm top of mind. First, we will explore the differences between newsletters and campaigns, and what purpose each serves for your marketing strategy. Then we will actually walk through creating an example of each in Mailchimp, so you will walk away ready to use this free service.”
Speaker: Anne Haag, Trainer & Coordinator, Law Practice Management & Technology. Prior to joining the CBA, Anne worked as a patent paralegal at a local IP firm. She is also a certified crisis counselor, and volunteers as a patient advocate in ERs.