Having a modern website doesn’t just mean good design. Today it means being mobile friendly and quick to load. If your website doesn’t look good on a smartphone, Google pushes it down in page ranks. If your website is slow, a potential client may take their eyeballs elsewhere out of impatience. Make sure that your website is up to snuff by going to Think with Google’s tool, “Test My Site” testmysite.thinkwithgoogle.com. Type in your website’s URL in the bar and you’ll get statistics on mobile friendliness and loading speed on both a phone and a desktop.
If you click “Get My Report,” you’ll receive a more detailed analysis of your website in your inbox that will tell you what you’re doing right and what you’re doing wrong. Common problems such as needing to optimize images or leverage browser caching can be a little complicated to tackle on your own, but the report does give you even more detailed guides on how to fix the problem yourself. You can give the report to a webmaster to fix any troubled spots you might have.
Think With Google, Google’s trends and marketing insights arm, says that people are five times more likely to leave a website if it isn’t mobile-friendly, and almost half of all users will leave if your site takes longer than three seconds to load. Don’t lose potential clients and referrals because of short attention spans. Find out your website’s potential weaknesses at testmysite.thinkwithgoogle.com
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