My new article in Slaw.ca: Expose Yourself
For a variety of reasons, some law firm websites may not have reached the top slot in Google, Bing, or Ask. There is competition for keywords, and the search engines change their algorithms frequently. Without having a team of folks tweaking the site, there will likely be some ebbs and flows in visibility in search results. However, there are a number of ways to boost visibility on the web so that whether someone finds the firm or attorney through social media, a directory, the website, or a professional nameplate site, you can get the message out about the firm’s professionals and services.