Choosing a Social Network for Client Development

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A question raised by many lawyers who are considering using social media for outreach and client development is, “Which social media platforms should I use?” That question is usually followed by, “How much time should I spend?” And the answer to that question usually results in a wail of, “How much?” As a marketing tool, all social media outlets provide a platform for sharing information and engaging with clients, potential clients and referrals. However, there are ways to target the networks on which to focus your time and attention.

Read more in the March/April issue of Law Practice Magazine’s special ABA TECHSHOW issue.

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