Three Ways to Add Pizzazz to Your Firm Website

Law firm websites often have a lot of text rich content, but little in the way of multimedia or graphics. Visitors to a website need something that grabs their attention, tells a story, and delivers it in short, digestible bits. Consider updating and enhancing your site content with some video, infographics and live feeds.

1. Lights, Camera, Action: Video

More and more law firm websites are incorporating video. In addition to using multi-media to add interest and engage your visitors, you can fit a lot of content into a short amount of time that does not require someone to read a long article. It can also highlight the real lawyers in your firm and help introduce them to potential clients. This November 2012 article from the American Bar Association on How Lawyers are Using Video has great information on the basic who/where/how/why of law firm videos. If that doesn’t convince you let’s look at some YouTube statistics:

  • Over 800 million unique users per month
  • More than 20% of global YouTube views come from mobile devices
  • 500 years of YouTube videos are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute

A YouTube channel is free. Creating good looking videos will likely require getting help from a videographer. Or, if you want to create educational videos that are a little more “fun’ you can use sites like or to create an animated video using your own script.

2. Learning Is Fun: Infographics

Infographics are the new way to communicate complex information in a visually appealing way. It takes charts and graphs and punches them up for today’s graphics oriented and attention deficient audience. Companies like let you subscribe to the service and request a custom infographic through their marketplace. For attorneys looking to add some visual punch to their websites or blogs, the over 25,650 infographics in 27 categories can also be embedded in your website. Simply find one that speaks to your target audience and grab the code. For instance, if you represent green companies you could add a “going green at the office” infographic or if you want to let your clients know to keep their social media presence curbed you could add the “Privacy Fail: Concerns that Face Facebook Users” infographic.

3. Keep It Fresh: Social Media Feeds

Clients not into Twitter? No problem! If you tweet, and wish more of your clients and potential clients were on Twitter, you might want to take a look at Twylah. Twylah, currently in invitation only beta, is a free (for now) service that turns your tweets into a beautiful, customizable web page with subject groupings, graphics and more. What might have looked like gibberish, or too much information to non-tweeting clients and colleagues is now beautifully arranged and shows your tweets to their best advantage. The easiest way to explain Twylah is to look at an example: .

Additionally, whether your firm is active on Twitter, LinkedIn or Facebook, it is possible to show the updates to those profiles directly on your website. Your website may not get updated as often as you would like, so this is a way to add some fresh content and interest PLUS provide your website visitors a glimpse at your social media presence.

A law firm’s website is a vital first impression for potential clients. How well does your website reflect your firm? Get a Law Firm Website Review from the Chicago Bar Association’s Law Practice Management & Technology Director. This service will not only report on a site’s content and appearance, but also look at management and organizational issues to help the firm keep the site fresh and current. Take advantage of this objective review for your firm’s website to help provide the best possible reflection of your firm to website visitors.

This article first appeared in CBA Record February/March 2013

About Catherine Reach


  1. Many thanks for sharing this very good web-site.

  2. Thank you for the good writeup. It in fact was a
    amusement account it. Look advanced to more added agreeable from you!

    However, how can we communicate?

  3. Thanks for any other informative web site.

    Where else could I get that type of info written in such a perfect approach?
    I have a project that I’m just now operating on, and I have been on the glance out for such info.

  4. I’ll right away take hold of your rss as I can not in finding your email
    subscription link or newsletter service. Do you have any?
    Kindly permit me recognize in order that I
    may just subscribe. Thanks.

  5. The larger the number of likes on your fan page, the greater is the dependability that you might obtain from the users and it may interest them as well to associate with your business.
    Easy access to Page metrics, including new fans, activity, Likes and comments.

    Ed Opperman is president of Opperman investigations.

  6. Excellent write-up. I definitely appreciate this website.
    Continue the good work!

  7. Teach them how to call lines and be confident, but not cocky.
    Professional Magic players have along said that a four-to-five break down is better
    to a two-to-three when it comes to building a deck. By narrowing the playing field
    for destruction, Armageddon invites it to be used more
    creatively than before: there are plenty of other ways to demolish things beyond the magnet gun.

  8. Hi! Do you know if they make any plugins to help with SEO?
    I’m trying to get my blog to rank for some
    targeted keywords but I’m not seeing very good results.

    If you know of any please share. Many thanks!

  9. Hello there! Would you mind if I share your blog
    with my twitter group? There’s a lot of folks that I think would
    really appreciate your content. Please let me know.

  10. Particularly educational….looking forwards to visiting again.

  11. Everyone loves it whenever people get together and share ideas.
    Great blog, kkeep it up!

  12. Today, I went to the beach front with my kids.
    I found a sea shell and gave it to my 4 year
    old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear. She never wants to go
    back! LoL I know this is completely off topic but I had to tell

  13. I am curious to find out what blog system you
    have been working with? I’m having some small security problems
    with my latest website and I would like to find something
    more safeguarded. Do you have any solutions?

  14. Great post but I was wondering if you could write
    a litte more on this subject? I’d be very
    grateful if you could elaborate a little bit further.
    Thank you!

  15. I’m not sure exactly why but this web site is loading
    extremely slow for me. Is anyone else having this problem or is it a problem on my end?
    I’ll check back later and see if the problem still exists.

  16. This paragraph provides clear idea in favor oof tthe new visitors of
    blogging, thhat in fact how to ddo running a blog.

  17. In order to become competent to use it all you are going to
    need to do is read the user manual and spend a few hours using the software.
    Proper Accounting helps pay employees and vendors; helps
    with customer invoicing, helps post payments; tracks your business.

    So, the students should ensure the thesis statement is up to date.

  18. Exceptional post but I was wanting to know if you could write a
    litte more on this topic? I’d be very grateful if you could elaborate a little bit further.

  19. I’ve read several just right stuff here. Definitely price bookmarking for revisiting.

    I wonder how a lot effort you place to make this kind of fantastic informative website.

  20. wonderful insight. Really enjoyed reading this blog. Keep
    up the good work and to everyone keep on tweeting!

  21. Otherwise, you can even end up with losing your You – Tube account.
    But it’s dangerous, damaging, and completely ruinous.
    When it comes to online marketing social networking sites
    have become increasingly popular and are starting to be utilised.

  22. I drop a comment whenever I appreciate a article on a blog or if I have something to valuable
    to contribute to the discussion. Usually it’s caused by the passion communicated in the post I
    looked at. And after this post Three Ways to Add Pizzazz to Your
    Firm Website. I was moved enough to drop a comment :-P I do have a couple
    of questions for you if it’s allright. Could it be simply me or do some of these responses look like written by brain dead visitors?

    :-P And, if you are writing on additional online social
    sites, I would like to keep up with everything fresh you have to post.

    Would you make a list the complete urls of all your social sites like your Facebook page,
    twitter feed, or linkedin profile?

  23. May I simply just say what a comfort to find somebody who actually understands what they are discussing online.
    You definitely understand how to bring an issue to light and make it important.
    More people really need to read this and understand
    this side of your story. I was surprised that you’re not more popular because
    you surely have the gift.


  1. Continuing Education Loan

    [...]Three Ways to Add Pizzazz to Your Firm Website|Payroll Advance Loan[...]

Speak Your Mind

Directory powered by Business Directory Plugin