Law firm websites often have a lot of text rich content, but little in the way of multimedia or graphics. Visitors to a website need something that grabs their attention, tells a story, and delivers it in short, digestible bits. Consider updating and enhancing your site content with some video, infographics and live feeds. 1. [...]
Category Archive for 'Websites'
Expose Yourself
Posted in Marketing, Social Media, Solo Practice, Websites on Aug 20th, 2012
My new article in Slaw.ca: Expose Yourself For a variety of reasons, some law firm websites may not have reached the top slot in Google, Bing, or Ask. There is competition for keywords, and the search engines change their algorithms frequently. Without having a team of folks tweaking the site, there will likely be some [...]
A recent ethics opinion from the ISBA Professional Conduct Advisory Opinion (Opinion No. 12-04 January 2012), primarily regarding the use of “Promotional Material” in lieu of the proper “Advertising Materials”, noted that a law firm website is not a direct solicitation, thus did not need apply the “Advertising Material” label on the site: While firm [...]
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