Review or Not To Review?

Does your firm have a Facebook page? If so, you should know what page type you selected when you set it up. Different features are available on your firm’s Facebook page depending on what category you select, and each has their own advantages. To find out what type you have, sign into your page, click on About, and then click Page Info on the left. Under category, it likely says either “Local Businesses” or “Companies & Organizations.”

Click to enlarge image

Selecting “Local Business” as your page type allows you to have a map and contact information displayed. It also allows you to enter your practice areas as subcategories and displays them prominently over your cover photo. These features are not available if you choose “Companies & Organizations”. The “Local Business” option also creates a Ratings and Reviews section, meaning that anyone can leave a review or give you star ratings. You may want to have this feature if you’re practicing consumer law since good reviews on Facebook mean more clients. If you’d rather not let clients be able to leave reviews, switch the category to Companies & Organizations.

You can change your page type category as often as you’d like. To do so go to your page and click the “About” section. Mouse over next to “Category” so the blue “Edit” pencil appears.

 

Click “Edit” and then change your category from the dropdown menu. In this example my page is currently a Local Business, and I want to change it to a Company & Organization.

Page Categories

 

When you’re finished, click “Save Changes” and your new page features will take effect.

How to unshorten and shorten links

unshortmeYou might be familiar with shortened links from social media or email. They’re handy for keeping things tidy and within a character limit, but you can’t see what you’re clicking on. What if the link is malicious or just a waste of time? Turn that short link into a long link with unshort.me and see where you’re going. Copy and paste the short URL into the text box, and the site will expand it for you. A Chrome extension is available, allowing you to right-click and unshorten any short link you see on the web.

Conversely, you may want to shorten links, either to make a character limit or clean up an email. For instance, the URL or link for the 2012 Law Practice Management & Tech Tips for Lawyers program is http://www.chicagobar.org/source/Meetings/cMeetingFunctionDetail.cfm?section=Calendar&product_major=C8215W&functionstartdisplayrow=1. Instead, to get to the same webpage you can shorten the link with Bit.ly to: http://bit.ly/1EaKaU7.  The first link is long, can’t really be read to someone, it breaks onto a new line, and is cumbersome. Bit.ly neatens it up.

bitly

There are many URL shorteners available for free on the web, such as ow.ly, goo.gl, and the originator of this technology, tinyurl.com, but Bit.ly has some really useful features. It has browser plugins for all major browsers so it is always available in one click.  You can also add notes to the link, create link bundles (see: http://bitly.com/bundles/catherinereach/3), create private links, share via email in one click, and also track whether people have clicked on the link. Finally, you can customize the link so the above Bit.ly link (http://bit.ly/1EaKaU7) can be: http://bit.ly/2015techtips.

Check it out and get your free account at http://bitly.com

Maximize Your LinkedIn Profile in 2 Steps

LPMT Tip of the Month (January)

Got a LinkedIn profile? Maximize your efforts by doing two things.

1.) Go into Accounts & Settings – Privacy & Settings and click “Manage”.

privacysettings

 

 

 

 

 

 

Under “Helpful Links” click “Edit Your Public Profile”.

editpublicprofile

On the page that appears in the right column click on the pencil icon under “Your public profile URL”.

customurledit

 

 

 

 
Now, change the link to your personal profile from a generic link to one you choose.

typeinyourname

 

 

 

 

 

2.) Add your new public profile URL to your email signature block.

signatureblock

 

 

 

 

 

Voila, you’ll be connecting with more people in no time.

Legal Marketing Video Library

Immerse yourself in legal marketing tips, strategies and techniques from the experts and your peers.  Each video in our Legal Marketing Bootcamp library, with accompanying materials, will teach you about marketing your practice including how to do it right – and wrong.  Find out how marketing is not just about promoting your practice, but also about providing great customer service to keep your newly gained clients coming back.

You can earn IL MCLE and Professional Responsibility Credit for this day-long course by registering and watching online or CBA members can log in and  watch individual segments for free (no IL MCLE or PR credit).

Managing LinkedIn Endorsements and Optimizing Your Profile

During Membership Appreciation Week here at the Chicago Bar Association I put on a program on how to optimize your LinkedIn profile. One question that came up was about the new endorsements of your skills and expertise listings. If you are interested in managing that area of your profile take a look at this short video. If you would like to see the entire program it is now online, free for Chicago Bar Association Members.

You may also want to take a look at a recent article from Attorney at Work titled “Should Lawyers Connect with Competitors?” and note the links to other pertinent articles on lawyers’ use of LinkedIn at the end of the article.

Choosing a Social Network for Client Development

A question raised by many lawyers who are considering using social media for outreach and client development is, “Which social media platforms should I use?” That question is usually followed by, “How much time should I spend?” And the answer to that question usually results in a wail of, “How much?” As a marketing tool, all social media outlets provide a platform for sharing information and engaging with clients, potential clients and referrals. However, there are ways to target the networks on which to focus your time and attention.

Read more in the March/April issue of Law Practice Magazine’s special ABA TECHSHOW issue.

How to… Customize Site/Blog Links in Your LinkedIn Profile

Did you know you can customize the links for your blog, website and other links in your Linkedin profile to say something other than “company website” or “blog”? Here’s how!

Expose Yourself

My new article in Slaw.ca: Expose Yourself

For a variety of reasons, some law firm websites may not have reached the top slot in Google, Bing, or Ask. There is competition for keywords, and the search engines change their algorithms frequently. Without having a team of folks tweaking the site, there will likely be some ebbs and flows in visibility in search results. However, there are a number of ways to boost visibility on the web so that whether someone finds the firm or attorney through social media, a directory, the website, or a professional nameplate site, you can get the message out about the firm’s professionals and services.

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