During Membership Appreciation Week here at the Chicago Bar Association I put on a program on how to optimize your LinkedIn profile. One question that came up was about the new endorsements of your skills and expertise listings. If you are interested in managing that area of your profile take a look at this short [...]
Category Archive for 'Marketing'
Come by the CBA on Wednesday, May 8, 2013, between 9 a.m. to 3:30 p.m. to catch up on the latest in law practice management and technology services that can benefit your law practice, including CBA Member Benefit providers, plus participate in free CLE, see product demos, and enjoy food and prizes! Expo Hall from [...]
Law firm websites often have a lot of text rich content, but little in the way of multimedia or graphics. Visitors to a website need something that grabs their attention, tells a story, and delivers it in short, digestible bits. Consider updating and enhancing your site content with some video, infographics and live feeds. 1. [...]
A question raised by many lawyers who are considering using social media for outreach and client development is, “Which social media platforms should I use?” That question is usually followed by, “How much time should I spend?” And the answer to that question usually results in a wail of, “How much?” As a marketing tool, all [...]
Did you know you can customize the links for your blog, website and other links in your Linkedin profile to say something other than “company website” or “blog”? Here’s how!
Whether you are going solo, opening a small firm, or just need a refresher, the CBA’s new “Law Firm Start Up Boot Camp” is a day long event that will provide essential information on getting a successful law practice up and running. The program will be held on Thursday, October 4, 2012, from 8:45 a.m. [...]
My new article in Slaw.ca: Expose Yourself For a variety of reasons, some law firm websites may not have reached the top slot in Google, Bing, or Ask. There is competition for keywords, and the search engines change their algorithms frequently. Without having a team of folks tweaking the site, there will likely be some [...]
Don’t miss upcoming CLE programs and free training sessions: Coming up in August: How to… Take Control of Social Media with Hootsuite How Lawyers Can Use Collaboration Tools Coming up in September: How to… Use MS OneNote for Project Management How to… Automate Functions in MS Word Smarter, Better, Faster: Document Assembly Coming up in [...]
Recently LinkedIn announced that due to an updated Twitter policy users can no longer have their tweets automatically appear as updates in LinkedIn. LinkedIn suggests that you update your status in LinkedIn and send it to Twitter, rather than sending tweets to LinkedIn. However, for many, that may not be an optimal workflow. Most lawyers [...]
New archives available: May 15, 2012: How to… Use Adobe Acrobat As a Litigation Tool (webcast and slides, training, no CLE) May 24, 2012: Using Technology to Communicate with Clients (webcast/materials, CLE) May 29, 2012: How to… Manage Calendar and Tasks in MS Outlook (webcast/materials, training, no CLE) June 12, 2012: How to… Create a LinkedIn Company Page (webcast/materials, training, no CLE)