Privacy Controls in Facebook

Do you know who you’re sharing with on Facebook? The audience selector tool is available for you when you post status updates, photos and more. Click the tool and select which audiences you want to share with. By default, Facebook allows you to select making your post entirely public, available to “only friends,” or set to “only me.”

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You can further customize who you share with by selecting “More Options.” An expanded menu will appear that allows you to select Smart Lists, which are automatically generated based on profile information. I have indicated on Facebook I live in Chicago, IL, so I see “Chicago, Illinois Area” as a Smart List option. When selected, this means my post will only be shared with people who live in Chicagoland.

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To get even more specific, you can select “Custom,” which will bring up a new, “Custom Privacy” window that allows you to restrict the post from certain people.

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You can select to share with certain people or lists by name, but you can also restrict who can see the post. Type in the names of the people you do not want to see the post in the “Don’t share with” field and select them from the list. The post will be shared with all of your friends except for whom you named.

Facebook’s audience selector tool remembers whom you shared with the last time you posted something and uses the same audience when you share again until you change it. If you choose a custom setting, such as Friends Except for (insert person here) for a post, your next post will also be set to that custom setting unless you change the audience when you post.

You can change the privacy of your posts retroactively, meaning that after you’ve shared a post, you have the option to change who can see it. If you want to change the audience of a post after you’ve shared it, click the audience selector and select a new audience.

Hiding Posts and Unfollowing Friends on Facebook

Do you have a Facebook friend who, at certain times of the year, posts too much about sports, politics or religion and you don’t want to see them in your News Feed, but you don’t want to unfriend them? Facebook has come up with a way for you to silence these contacts, but remain friends with them. This means you can still visit their profile and post on their wall if you wish, but their updates won’t appear in your News Feed. There are two ways to do this: “Hide Posts” or “Unfollow” the person.

You can do both on the News Feed itself. When you see a post on your News Feed that you would rather not, click the “V” in the top right corner:

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You will see a few options. I can “Hide post,” meaning that this particular post will disappear from my feed, and Facebook will use its enigmatic algorithm to determine how to show me less content similar to this in the future. My friend, Justen will still appear in my feed. But if Justen has offended me, and I don’t want to hear anything he has to say on Facebook anymore, I can click “Unfollow Justen.” This means his posts will no longer appear in my News Feed. He and I will remain friends, and I can take any action as his friend. I can still see his posts if I go directly to his profile.

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If this post violates Facebook’s standards, you can click “Report post.” Facebook will then review the post and potentially review it. The friend in question will not know you reported them.

Another way to unfollow someone is to go to their profile page directly and click the Following tab:

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From here you will have the option to click “Unfollow.”

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Now your News Feed will be filled with news you actually want to see!

Review or Not To Review?

Does your firm have a Facebook page? If so, you should know what page type you selected when you set it up. Different features are available on your firm’s Facebook page depending on what category you select, and each has their own advantages. To find out what type you have, sign into your page, click on About, and then click Page Info on the left. Under category, it likely says either “Local Businesses” or “Companies & Organizations.”

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Selecting “Local Business” as your page type allows you to have a map and contact information displayed. It also allows you to enter your practice areas as subcategories and displays them prominently over your cover photo. These features are not available if you choose “Companies & Organizations”. The “Local Business” option also creates a Ratings and Reviews section, meaning that anyone can leave a review or give you star ratings. You may want to have this feature if you’re practicing consumer law since good reviews on Facebook mean more clients. If you’d rather not let clients be able to leave reviews, switch the category to Companies & Organizations.

You can change your page type category as often as you’d like. To do so go to your page and click the “About” section. Mouse over next to “Category” so the blue “Edit” pencil appears.

 

Click “Edit” and then change your category from the dropdown menu. In this example my page is currently a Local Business, and I want to change it to a Company & Organization.

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When you’re finished, click “Save Changes” and your new page features will take effect.

How to unshorten and shorten links

unshortmeYou might be familiar with shortened links from social media or email. They’re handy for keeping things tidy and within a character limit, but you can’t see what you’re clicking on. What if the link is malicious or just a waste of time? Turn that short link into a long link with unshort.me and see where you’re going. Copy and paste the short URL into the text box, and the site will expand it for you. A Chrome extension is available, allowing you to right-click and unshorten any short link you see on the web.

Conversely, you may want to shorten links, either to make a character limit or clean up an email. For instance, the URL or link for the 2012 Law Practice Management & Tech Tips for Lawyers program is http://www.chicagobar.org/source/Meetings/cMeetingFunctionDetail.cfm?section=Calendar&product_major=C8215W&functionstartdisplayrow=1. Instead, to get to the same webpage you can shorten the link with Bit.ly to: http://bit.ly/1EaKaU7.  The first link is long, can’t really be read to someone, it breaks onto a new line, and is cumbersome. Bit.ly neatens it up.

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There are many URL shorteners available for free on the web, such as ow.ly, goo.gl, and the originator of this technology, tinyurl.com, but Bit.ly has some really useful features. It has browser plugins for all major browsers so it is always available in one click.  You can also add notes to the link, create link bundles (see: http://bitly.com/bundles/catherinereach/3), create private links, share via email in one click, and also track whether people have clicked on the link. Finally, you can customize the link so the above Bit.ly link (http://bit.ly/1EaKaU7) can be: http://bit.ly/2015techtips.

Check it out and get your free account at http://bitly.com

Maximize Your LinkedIn Profile in 2 Steps

LPMT Tip of the Month (January)

Got a LinkedIn profile? Maximize your efforts by doing two things.

1.) Go into Accounts & Settings – Privacy & Settings and click “Manage”.

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Under “Helpful Links” click “Edit Your Public Profile”.

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On the page that appears in the right column click on the pencil icon under “Your public profile URL”.

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Now, change the link to your personal profile from a generic link to one you choose.

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2.) Add your new public profile URL to your email signature block.

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Voila, you’ll be connecting with more people in no time.

Legal Marketing Video Library

Immerse yourself in legal marketing tips, strategies and techniques from the experts and your peers.  Each video in our Legal Marketing Bootcamp library, with accompanying materials, will teach you about marketing your practice including how to do it right – and wrong.  Find out how marketing is not just about promoting your practice, but also about providing great customer service to keep your newly gained clients coming back.

You can earn IL MCLE and Professional Responsibility Credit for this day-long course by registering and watching online or CBA members can log in and  watch individual segments for free (no IL MCLE or PR credit).

Managing LinkedIn Endorsements and Optimizing Your Profile

During Membership Appreciation Week here at the Chicago Bar Association I put on a program on how to optimize your LinkedIn profile. One question that came up was about the new endorsements of your skills and expertise listings. If you are interested in managing that area of your profile take a look at this short video. If you would like to see the entire program it is now online, free for Chicago Bar Association Members.

You may also want to take a look at a recent article from Attorney at Work titled “Should Lawyers Connect with Competitors?” and note the links to other pertinent articles on lawyers’ use of LinkedIn at the end of the article.

Learning, Food, Prizes: CBA Law Practice Management & Technology Expo

Come by the CBA on Wednesday, May 8, 2013, between 9 a.m. to 3:30 p.m. to catch up on the latest in law practice management and technology services that can benefit your law practice, including CBA Member Benefit providers, plus participate in free CLE, see product demos, and enjoy food and prizes!
Expo Hall from 10am – 3pm

From 10-3 visit with national and local law practice management, business services, and technology companies in the Law Practice Management & Technology Expo. See more and find out who is coming in the Expo Guide.

Door prizes will include: $100 American Express Gift Card, compliments of Practical Law Company, LLC; iPad Mini, compliments of LexisNexis Firm Manager; Four $25 Starbucks Gift Cards, compliments of LexisNexis Firm Manager; Two Lawyer Career Manuals: (1) Direct Examination, a workbook for lawyer career satisfaction and (2) Ask the Career Counselors, answers for lawyers on their lives and life’s work, compliments of Under Advisement; Software package including WordPerfect Office X6, Perfect Authority and PDF Fusion, compliments of Corel; 12 months free subscription to Smokeball, compliments of Smokeball; Kindle, compliments of AAA; and more!

Complimentary lunch and snacks will be available in the Expo Hall.
Complimentary CLE from 11am-12pm and 1pm-2pm

Join us for complimentary CLE presentations at 11:00 a.m. and 1:00 p.m. sponsored by LexisNexis Firm Manager and Practical Law Company.
11am – 12pm – Moneyball for Lawyers: Using Data to Make Your Firm Competitive

Long gone are the days of an “if you build it, they will come” law practice. Today’s potential clients are not only savvier about what specific legal services they need, they’re willing to shop around to ensure they’re getting the biggest bang for the buck. Running a competitive firm these days takes management and marketing skills, sure, but it also takes something many lawyers don’t think of: data analysis. Just as the Oakland A’s used player stats to build a winning team in the hit movie Moneyball, so can lawyers take their firm to new levels with inside data. This webinar will teach you how to look at your firm’s stat sheet in a whole new light—and how to use that information to make sound business decisions. Register Now!

Speaker: Christopher Anderson, LexisNexis Firm Manager
1pm –2pm – This Just In: Keeping Up With Developments in Your Practice Area

Keeping up with cases, codes, regs and news that affects and informs your ability to competently represent your clients can be a daunting task. Come learn about resources and strategies to get “just in time” information and harness it in your law practice. Free and fee-based services provide a focused stream of real-time information that can be accessed via the web and mobile platforms. From do-it-yourself RSS feeds to professionally edited, curated and produced content portals there are ways to maximize your efforts and minimize time when keeping up with current developments. Register Now!

Speakers: Ryan Allen, PLC and Catherine Sanders Reach, Director CBA Law Practice Management & Technology
Product Demonstrations at 9:00am, 9:30am, and 3:00pm

Product demonstrations in Charter Hall (first floor) directly before and after the Expo Hours will give you a chance to sit down and get a focused look at some new and favorite technologies. Come watch and learn more about:

3:00pm- Avvo Ignite Suite marketing platform
9:00am – Corel WordPerfect Office software
9:30am – Smokeball Office document management and assembly

This is but a taste of the festivities during CBA Member Appreciation Week. Check out the full week of festivities and please join us!

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