Create a LinkedIn Company Page

You may be on LinkedIn, but is your firm? Separate from your personal LinkedIn profile, a LinkedIn company page lets you showcase your firm as a whole, publish news, and highlight your services as a brand. Firms of any size can benefit, but there is criteria in creating one:

  • You must have a personal LinkedIn profile set up with your true first and last name.
  • Your profile is at least 7 days old.
  • Your profile strength must be listed as Intermediate or All Star.
  • You must have several connections on your profile.
  • You’re a current company employee and your position is listed in the Experience section on your profile.
  • You have a company email address (e.g. john@companyname.com) added and confirmed on your LinkedIn account.
  • Your company’s email domain is unique to the company.

 

If you fit this criteria, create your LinkedIn company page today at https://www.linkedin.com/company/add/show

Control Your LinkedIn Profile

If you have avoided creating a LinkedIn profile because you are in a practice (prosecutor, judge, advocacy, healthcare, etc.) that requires more personal privacy, or for you are hesitant to use social media, the good news is that with a little know-how you can have a LinkedIn profile for professional development and networking and keep it as open or closed as you want to.  If you already have a LinkedIn profile make sure you know what you are sharing, with whom and that you have some control over the settings with these tips below.

LinkedIn has organized the settings for your account, privacy and communications into a new and easier to use portal. To get there mouse over your avatar (your picture) in the upper right corner of LinkedIn on a browser (or the gear icon in your profile in the mobile app).  Click on “Manage” next to “Privacy and Settings” that appears in the drop down menu.

One thing to keep in mind as you adjust your settings – there are two levels of exposure to your LinkedIn profile – public (anyone can see) and connections (must be connected with you on LinkedIn and logged into their to see).

Public Exposure

Unless restricted, your full LinkedIn profile is available to search engines such as Google and Bing, as well as those searching LinkedIn. You can change what information is available to those who you are not connected with by going into Privacy and Settings – Manage – Privacy – Edit Your Public Profile. On the right hand side you can choose to make your profile visible to no one, or make certain portions visible by toggling the boxes on and off.  To maintain a high level of privacy, but still be found by friends and colleagues, choose “headline” and perhaps “summary” which provides your name, your location (Chicago, Greater Chicago Area) and your industry (law, etc.) and the summary you wrote.

Keep in mind, any time you add new information such as publications and organizations go back and make sure this information is left off your public profile.

Want to see what your profile looks like to the public? In LinkedIn through a browser go to Profile – Edit Profile and in the box with your name and picture click the blue button that says “View Profile As”.  On the resulting page look at the top and toggle to see how your page looks to connections versus the public.

You Looking At Me?

In LinkedIn if you look at another person’s profile they will be alerted and aware that you have done so. If you are researching a judge or juror, looking up opposing counsel or your client you may not want them to know you are looking at their LinkedIn profile. You can choose to look at people’s profiles in “private mode” which will show them that an “anonymous LinkedIn member” viewed their profile. The downside is that by choosing to be anonymous you do not get to see who is looking at your profile. To do this go to your privacy settings and click “Profile Viewing Options” and choose which mode you want to be in. You can toggle this setting on and off as desired.

 

Check Your Connections

LinkedIn is all about connections. You are connected to individual people, companies, organizations, groups, schools and other networks. This is why LinkedIn is such a powerful tool. However, you may not want to share information about who you are connected to, as well a list of other profiles people view when they look at yours.

In your privacy settings scroll to “who can see your connections” and then choose “only you” from the drop down list and no one else will see who you are connected with on LinkedIn.  Scroll a little further to “viewers of this profile also viewed” and toggle the switch to “no” so that people do not see a list of people in your profile.

Also, if you do not want people to send your connection requests just because they have your email or phone number in their contacts scroll down in Privacy to “Data privacy and advertising” and choose “Nobody” in the drop down options for “Suggesting you as a connection based on your email address” and “Suggesting you as a connection based on your phone number”.

TMI (Too Much Information)

You can control how much or how little information you put into your LinkedIn profile, and you can update your profile at any time. However, LinkedIn will share any updates you make with your connections. To be able to update your profile without notifications being sent out go into your settings and under “Privacy” toggle to “no” in “Sharing profile edits”.  Continue to scroll to the Data Privacy and advertising section to toggle off sharing data with third parties.

Finally, if you are newer to LinkedIn or not as active you can turn off “How You Rank”, which compares you to your connections and colleague in terms of profile views.

In Case of Emergency

While you can control the information LinkedIn shares about you and with whom, you still need to apply best security practices.  Use a unique, strong password and change it occasionally (password managers like LastPass and Dashlane make that a lot easier). Also, turn on two factor authentication. You will need to enter your cell phone number and then when you log in you will also need a 6 digit code sent to your cell phone number, in addition to your password, to log in. You can choose to trust certain devices, like your smartphone and laptop, so you don’t have to add the code every time you login. What two factor authentication does is it keeps a third party who may know your email address and guess your password from logging into your account, since they don’t (hopefully) have your phone as well. To turn on two factor authentication go to settings, then to privacy then security and activate two-step verification.

Conclusion

Locking down your LinkedIn profile will help keep your privacy intact. Choose who you connect with carefully, as there is no granular permission for connections and they can see everything that you publish or add to your profile. As long as you know who you are linking with LinkedIn can be a great extension of networking in person, and often now people “meet” in cyberspace before they meet in person. So, tweak those settings and enjoy one of the biggest business communities in the world!

To learn more about LinkedIn you can set up a consultation with the LPMT team, watch a How To… video at www.chicagobar.org/howto or sign up for a hands on class.

This article originally appeared in the October 2016 issue of the CBA Record.

Simplified eNewsletters with TinyLetter

tinyletter

If you find the prospect of setting up an eNewsletter to be daunting, you might consider the free-to-use TinyLetter, a subsidiary of MailChimp. With TinyLetter, it is more like sending a long email or blog post to subscribers, rather than “creating campaigns.” It’s very simple to use (there are no templates to set up), and it lets you read replies to your letter, unlike with traditional eNewsletters.  Though eNewsletters are still best practices for businesses because of their robust features such as surveys and ROI tracking, TinyLetter is a way to get your thoughts out, send holiday greetings, or position yourself as an expert in your practice area. You can archive your letters and make them accessible like a blog, or you can have them be email-only. Because of the intimate nature of email and the fact that it was sent by you the individual and not a business, Tinyletter can be a breath of fresh air in a cluttered inbox. There is a 5,000 subscriber limit, and you can add your contacts either through Gmail or a csv spreadsheet.

Signature Stamps in PDF documents

Did you know you can insert your signature into a PDF document if you have Adobe Acrobat or Reader DC or Nuance PowerPDF? It takes a few steps to go from a scanned image of your physical signature to an electronic stamp, so first follow these handy steps from LPMT and the Paperless Chase that walk you through the process in Adobe’s products. The process for Nuance’s product is very similar – create a new stamp and upload your transparent signature, then stamp away! The problem is that sometimes the signature doesn’t appear for some who open the document, most often when you are adding it to a fillable PDF form. To remedy that there are a few options.

In Adobe Acrobat DC there are a few ways to ensure the signature stays put:

1.) Once you have applied the signature stamp and saved the document, print the document to PDF. The biggest downside to this method is that any and all hyperlinks will be rendered plain text.

2.) Flatten the file in Adobe. This will only be an option for Adobe Acrobat (not the free Reader) and while the script available for download from this post on the Acrolaw blog by Rick Borstein was written for Acrobat X it will work in DC. Flattening takes the additional layers (comments, stamps, markup, form fields, etc.) and makes them a permanent part of the document. The script is much easier than the instructions, trust me!

In Nuance PowerPDF Advanced try this:

1.) To flatten a document in Nuance PowerPDF go to “Advanced Processing” in the toolbar tab then choose “Flatten File”. A dialog box will appear with options you can toggle on or off via checkboxes. Make sure the checkbox next to “Stamp” is selected and click “ok”. You signature stamp is now a permanent part of the document.

Acrobat DC fill and sign and Nuance PowerPDF’s Sign Document both make it possible to create a self-signed digital ID and customize them to use your transparent signature. This will add additional protections such as locking the document against editing.

 

What to do if you forgot to save your work and the Recovery menu doesn’t appear

Oh no! Did you forget to save that Word 2013 document or Excel 2013 spreadsheet? It may not be lost if you know where to look, and the process is very similar for both programs. The first step is to restart the program. This should prompt the Document Recovery menu to appear.

1

 

From the Document recovery menu, you can open, save, or delete the files. If the document recovery pane does not appear, there’s still one thing left to try.  Under the “File” tab, click “Open” and then click “Recent Documents.” Scroll to the bottom of all of your recent documents, and you will see a button that says “Recover Unsaved Documents” (in Excel, it will say “Recover Unsaved Workbooks”).

2

 

A menu will pop up with all your unsaved files.

3

Find the document you are looking for, open it, and then save it right away. If you can’t find the document there, but haven’t given up hope, there are more methods to try on this support page: https://support.microsoft.com/en-us/kb/316951 The article also provides steps for locating missing files in older versions of Word.

Where to Find Free-to-Use Images on the Web — FOR FREE!

Images can be a powerful tool in your online marketing, but how do you get them? You can take your own of course, but the web has a few resources on where you can find images that are not only have free licenses for commercial use, but are also completely free as well.

First up is www.morguefile.com. Named after an old newspaper-industry term for where they store print templates, Morguefile is a great resource for finding free images. Search Morguefile’s image database by typing in the keyword (for this example we will use “Traffic Light”).

Morgue FIle

click to enlarge

All of the images that appear will be free in terms of cost, but also in terms of license. You can even modify them and use them for commercial purposes.

Though the search feature is not a good as MorgueFile’s, www.unsplash.com is filled with beautiful, high resolution images. Explore Unsplash’s database either through search or by browsing their collections.

unsplash

click to enlarge

Like MorgueFile, it’s free in every sense.

The New York Public Library has released a treasure trove of free-to-use images. It features prints, photographs, maps, manuscripts, and even streaming video. This year, NYPL enhanced access to all public domain items in the Digital Collection. Visit http://publicdomain.nypl.org/ to search.

NYPL

click to enlarge

Restrictions and Permissions Settings for Editing a Microsoft Word Document

Do you need to share a word processing document with someone but want to limit what text the recipient can edit? For instance, would you like to create a pre-approved contract that allows some clauses to be editable? Or do you have standard internal documents that you would like to make available to everyone but limit editing of certain portions? Did you know that, unlike PDF creation tools that only allow a user to apply copy, print and edit restrictions to the whole document, Microsoft Word gives the document creator a number of granular editing restrictions?  Just go to the Review tab and click on “Restrict Editing”  in the “Protect” group.

Restrict Editing toolbar

To apply editing restrictions in Microsoft Word 2010 or 2013 open the “Review” tab and click on “Restrict Editing” in the “Protect” group. This will open a new pane with two restriction options. If your firm makes extensive use of Styles and templates the first option “Formatting restrictions” may be of interest because you can keep others from changing formatted Styles, which includes auto-numbering, table of authorities and citations.

Exceptions to Read Only

The other restriction option is “Editing restrictions”. Check the box and then choose from the drop down menu to limit use of the document to track changes, add comments, or fill in form fields (see how to turn a MS Word document into a fillable form in our How To… Automate Functions in Word 2013 video). The last option in the drop down menu is “No changes (read only)”.

If you select to restrict a document to “Comments” “Filling in Forms” or “No changes (Read only)” another option appears, which is to allow exceptions to the editing restrictions. Simply select text in the document that you will allow users to have full editing rights to.  Click “Everyone” allow people to edit the selected sections.

Finally, click “Yes, Start Enforcing Protection”.  You will be prompted to create a password and confirm it. If you skip this step anyone who has access the document can stop enforcement of protections.

highlight editable regions

After you start enforcement anyone who opens the document (including you until you enter the password and stop enforcing protection) will be restricted to commenting, filling in forms, or merely viewing the document EXCEPT the portions that they have full edit rights to, which are highlighted for them.

Now that you know you can do this, I bet you can find some reasons to put it into action!

Privacy Controls in Facebook

Do you know who you’re sharing with on Facebook? The audience selector tool is available for you when you post status updates, photos and more. Click the tool and select which audiences you want to share with. By default, Facebook allows you to select making your post entirely public, available to “only friends,” or set to “only me.”

1

You can further customize who you share with by selecting “More Options.” An expanded menu will appear that allows you to select Smart Lists, which are automatically generated based on profile information. I have indicated on Facebook I live in Chicago, IL, so I see “Chicago, Illinois Area” as a Smart List option. When selected, this means my post will only be shared with people who live in Chicagoland.

2

To get even more specific, you can select “Custom,” which will bring up a new, “Custom Privacy” window that allows you to restrict the post from certain people.

3

You can select to share with certain people or lists by name, but you can also restrict who can see the post. Type in the names of the people you do not want to see the post in the “Don’t share with” field and select them from the list. The post will be shared with all of your friends except for whom you named.

Facebook’s audience selector tool remembers whom you shared with the last time you posted something and uses the same audience when you share again until you change it. If you choose a custom setting, such as Friends Except for (insert person here) for a post, your next post will also be set to that custom setting unless you change the audience when you post.

You can change the privacy of your posts retroactively, meaning that after you’ve shared a post, you have the option to change who can see it. If you want to change the audience of a post after you’ve shared it, click the audience selector and select a new audience.

Create a LinkedIn Company Page

You may be on LinkedIn, but is your firm? Separate from your personal LinkedIn profile, a LinkedIn company page lets you showcase your firm as a whole, publish news, and highlight your services as a brand. Firms of any size can benefit, but there is … [Read more]

Control Your LinkedIn Profile

If you have avoided creating a LinkedIn profile because you are in a practice (prosecutor, judge, advocacy, healthcare, etc.) that requires more personal privacy, or for you are hesitant to use social media, the good news is that with a little … [Read more]

Simplified eNewsletters with TinyLetter

If you find the prospect of setting up an eNewsletter to be daunting, you might consider the free-to-use TinyLetter, a subsidiary of MailChimp. With TinyLetter, it is more like sending a long email or blog post to subscribers, rather than “creating … [Read more]

Signature Stamps in PDF documents

Did you know you can insert your signature into a PDF document if you have Adobe Acrobat or Reader DC or Nuance PowerPDF? It takes a few steps to go from a scanned image of your physical signature to an electronic stamp, so first follow these handy … [Read more]

What to do if you forgot to save your work and the Recovery menu doesn’t appear

Oh no! Did you forget to save that Word 2013 document or Excel 2013 spreadsheet? It may not be lost if you know where to look, and the process is very similar for both programs. The first step is to restart the program. This should prompt the … [Read more]

Where to Find Free-to-Use Images on the Web — FOR FREE!

Images can be a powerful tool in your online marketing, but how do you get them? You can take your own of course, but the web has a few resources on where you can find images that are not only have free licenses for commercial use, but are also … [Read more]

Restrictions and Permissions Settings for Editing a Microsoft Word Document

Do you need to share a word processing document with someone but want to limit what text the recipient can edit? For instance, would you like to create a pre-approved contract that allows some clauses to be editable? Or do you have standard internal … [Read more]

Privacy Controls in Facebook

Do you know who you’re sharing with on Facebook? The audience selector tool is available for you when you post status updates, photos and more. Click the tool and select which audiences you want to share with. By default, Facebook allows you to … [Read more]

Directory powered by Business Directory Plugin